REALTOR® Advertising Guidelines
REALTOR® Logo
The term REALTOR® is a federally registered collective membership mark owned exclusively by the National Association of REALTORS® (NAR). Only members of the National Association of REALTORS® are licensed to use the term 'REALTOR®'. Use of the REALTOR® mark is subject to specific terms and conditions.
Click here to access the official National Association of REALTORS® logo, (including REALTOR® block "R" and "MLS" logos). Information on trademark usage in social media, rules on using the MLS logo, the commercial real estate trademark, and much more are available within the nar.realtor Trademark and Logo section.
It is important to use NAR's membership marks—including the REALTOR® logo and the terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®—correctly and according to the rules outlined in this Membership Marks Manual.
This video covers the most important rules to remember.
Ohio Real Estate Law
Real estate licensees in Ohio must adhere to strict guidelines when advertising themselves or properties to the public. Click here to access Ohio Real Estate Law and the Ohio Division of Real Estate.
Fair Housing Rules and Regulations
The provisions of the Fair Housing Act (42 U.S.C. 3600,ET seq.) make it unlawful to discriminate in the sale, rental, and financing of housing, and in the provision of brokerage and appraisal services, because of race, color, religion, sex, handicap, familial status, or national origin. The Fair Housing Rules and Regulations outline rules REALTORS® must adhere to when advertising the sale, rental, or financing of dwellings to ensure compliance with the Fair Housing Act.
The NAR also has a wealth of resources available on their website regarding Fair Housing. ADA and accessibility, and Equal Housing.